The TV on a Shoestring 2013 event will be streamed live from the Soho Hotel, London, from 9.30am to 1pm. It will explore how even the most modest budgets on TV can deliver big business effects for brands.
Thinkbox will be presenting a variety of case studies, creative and media solutions from speakers including: David Buonaguidi, chief creative officer of Karmarama; Matt Salmon, head of agency sales and commercial marketing, Channel 4; Jamie West, director of AdSmart and commercial development, Sky Media and Nik Wheatley, creative multi-platform controller, ITV Manchester.
Event running order
9.30 - 9.35 Welcome
Lindsey Clay, managing director from Thinkbox, will introduce the morning agenda.
9.35 - 10.00 Why TV?
Leila Travis, head of planning from Thinkbox, will share the reasons why TV should be top of the consideration list for any advertiser.
10.00 - 10.30 Planning TV on a shoestring
Zoe Fuller, head of industry programmes from Thinkbox will outline how to approach TV planning on a low budget.
10.30 - 11.00 Chambord's decadent TV debut
Adam Morton, managing partner, client services from UM London and Charlotte Ashburner, area marketing manager from Brown-Forman Beverages, will be telling us how clever TV planning put Chambord on the map.
11.00 - 11.30 Break
11.30 - 12.15 Expert panel with Q&A
Hear the latest from our expert TV panel, which includes: Matt Salmon, head of agency sales and commercial marketing from Channel 4, Jamie West, director of AdSmart and commercial development from Sky Media and Nik Wheatley, creative multiplatform controller from ITV. The panel will be chaired by Lindsey Clay.
12.15 - 12.45 Inspiring creativity on a shoestring
David Buonaguidi, chief creative officer from Karmarama, will be showing us some inspiring examples of great value TV creative and talking about how a limited budget does not necessarily mean limited creativity.
12.45 - 1pm Summary thoughts
Lindsey Clay will summarise the themes from the event.
1pm Event close