The 30-second TV ad, which breaks tomorrow, was created by FCB Inferno and features Liverpool players Philippe Coutinho, Adam Lallana, and Martin Skrtel trying out Nivea Men Creme.
The spot is filmed from the perspective of Lallana and shows a day in the life of the Liverpool star on and off the pitch. Towards the end of the ad, all three footballers are shown using the cream.
The work builds on the partnership with Liverpool FC which was announced in February with an ad starring players Jordan Henderson, Raheem Sterling and Simon Mignolet.
Shot on location in Liverpool, the ad was filmed and produced through Rattling Stick and created by FCB Inferno under executive creative director Gary Robinson.
Andreas Ostermayr, the northern Europe general manager for Nivea maker, Beiersdorf, said: "The response from the partnership announcement has been fantastic and we’re excited to reveal the new line up to launch our new Nivea Men Creme.
"Based on the classic Nivea Creme heritage, this product is developed especially for men with the goal of encouraging them to be a bit more skin savvy and take care of their skin."
This article was first published on www.campaignlive.co.uk