Living Wage Foundation celebrates key workers during the pandemic in a campaign encouraging more businesses to go further than the government minimum and pay a real living wage.
The outdoor ads highlight the work of cleaners, care workers and delivery drivers who are still not getting the pay they deserve in spite of their work during the pandemic.
The campaign is inspired by research which found that 1.3 million key workers in the UK earn below the real living wage. It will run for two weeks from yesterday (9 November) via Clear Channel digital out of home advertising screens.
It was created by Ellie Daghlian and Elisa Czerwenka.