Alasdair Lloyd-Jones has quit as managing director of the Osprey
Group for a senior planning role at the Deutsch agency in Los
He will work with Jeffrey Blish, its head of planning, on Deutsch’s
dollars 250 million Mitsubishi North American account as well as
becoming involved in new business.
Lloyd-Jones, 34, moves to the US with his wife who is returning to her
native West Coast to take a job in the hotel industry.
Chris Still, the Osprey Group’s chief executive, is expected to add
Lloyd-Jones’ responsibilities to his own for the immediate future.
Lloyd-Jones’ departure comes after three years at Osprey where he was
responsible for running the agency’s Friends Provident, Dutch Meat Board
and Commission for the New Towns business.
He became managing director 16 months ago as part of a profile-raising
overhaul of Osprey’s London operation.
The switch marks Lloyd-Jones’ return to account planning, a job he has
not done since his early years in the business at McCann-Erickson
’It’s been a while since I’ve done planning, but I’m certainly not an
account man pretending to be a planner,’ he said.
New York-based Deutsch, the largest independent agency in the US, has
expanded significantly over the past two years with Mitsubishi helping
to push its billings through the dollars 1 billion barrier last
’Deutsch has a young, enthusiastic and harmonious team of the kind you
don’t find in many other agencies,’ Lloyd-Jones added. ’It also has an
understanding of consumers often lacking in the UK and this translates
in to better creative work.’