Lloyds Bank "By your side" by Adam & Eve/DDB

Lloyds Bank has unveiled a campaign alongside charity partner Mental Health UK to support customers who have been affected by the coronavirus pandemic.

Created by Adam & Eve/DDB, the ad shows different families playing a game of 20 questions, each describing symptoms of stress, anxiety isolation and guilt. It aims to showcase common mental health issues experienced during lockdown.

The work launches today (Thursday) and premieres on TV tonight during ITV's Who Wants to be a Millionaire. It is supported by social media and radio activity.

The campaign was written by Graham Cappi, art directed by James Gillham and directed by Max Fisher through Knucklehead. Media is handled by MediaCom.

In 2018, Lloyds won Channel 4’s Diversity in Advertising competition, earning its "Get the inside out" campaign £1m in free airtime for its depiction of non-visible disability.


Managing director for brands and marketing
Director marketing
Senior marketing manager
Marketing manager
Group executive creative director
Chief creative officer
Creative directors
Art director
Agency producer
Managing partner
Business director
Account director
Account manager
Account executive
Business affairs
Designers/ typographers
Media agency
Production company
Managing partner
Editing company
Post production
Post producer
VFX supervisor
2D artist
Music supervisor
Audio post production
Sound designer