Lloyds Bank "Epic journey" by Adam & Eve/DDB

The black horse saga continues in Lloyds Bank's first inter-generational story.

The latest ad follows the bank’s familiar horse mascot looking after a foal through an epic journey. In the end, the foal steps up and shows the way, demonstrating that generations can learn from each other. The soundtrack is Look After You by Aron Wright. The work was written by Graham Cappi, art directed by James Gillham and directed by Marcus Söderlund through Academy Films.

Credits

Brand
Marketing communications director
Senior manager
Marketing manager
Assistant marketing manager
Group executive creative director
Chief creative officer
Creative directors
Copywriter
Art director
Planners
Group CSO
CEO
Managing partner
Account director
Account manager
Account executive
Designer/Typographer
Media agency
Production company
Executive producer
Producer
Production manager
D.O.P
Editing company
Editor
VFX studio
VFX producer
VFX executive creative director
VFX creative director
VFX supervisors
Colourist
Music supervisors
Audio post production
Soundtrack name and composer
Content director
Content producer
BTS editor
BTS and digital post producer
Retoucher

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