Lloyds Bank "horse story" by Adam & Eve/DDB

Adam & Eve/DDB brings its emotional magic to Lloyds Bank in a new campaign featuring its black horse to mark the company's 250th anniversary.

The activity centres on a film depicting the strength and support horses have given people over the past 250 years. In the ad, which features the soundtrack Wings by Birdy, a horse helps a farmer plough his field, pulls a lifeboat and surprises an 80s bride. It was created by Ben Tollett and directed by Sam Brown through Rogue. Media is by MEC. A&E/DDB will be hoping the ad goes down well ahead of its shoot-out against Rainey Kelly Campbell Roalfe/Y&R for Lloyds’ main brand account.

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member