Lloyds Bank has launched a campaign to mark the brand’s return to the high street after splitting from TSB. The work, created by Rainey Kelly Campbell Roalfe/Y&R, replaces the "For the journey" slogan with "Moments that matter". It aims to show that the bank is in tune with the challenges and opportunities customers face today. The first TV spot tells the story of a 31-year-old man who moves out of his parents’ house with the help of a loan from Lloyds. It will be backed by outdoor, press, radio and digital activity. The campaign was written and art directed by Steve Williams and Adrian Lim, and directed by Sam Brown through Rogue. Direct communications was handled by Proximity London, with media by MEC.
Agency creative director
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