Lloyds Banking Group calls media review

LONDON - Lloyds Banking Group (LBG) has called a review of its £62m media planning and buying arrangements. It follows the merger between the two banking giants Lloyds TSB and HBOS.

Lloyds Banking Group
Lloyds Banking Group

According to reports, the four-way pitch will be held between ZenithOptimedia, the incumbent on the Lloyds TSB account, Vizeum, which handles HBOS, and two unnamed agencies.

The pitch is being led by Joe Clift, head of brand and customer marketing at LBG, with pitch management consultancy Media Sense managing the process.

‘In the current environment and as we bring the LTSB and HBOS businesses together, it makes absolute sense for us to take a look at how we structure our media planning and buying relationships,' said Nigel Gilbert, group marketing director at LBG.

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