Excite has secured a six-figure, 12-month sponsorship deal with
Lloyds TSB to run on its home page.
Excite agency sales executive Phil Liptrot liaised with Damien Blackden,
managing partner of Zenith Interactive, to forge the partnership.
Blackden commented: ’It was important for Lloyds TSB to reach the online
audience. We were looking for a high-profile, respected, online brand
and also a prime piece of web real estate. We talked to a number of
people, but Excite presented the best overall offering.’
He added that Zenith and Lloyds wanted the sponsorship initiative to
’enrich users’ experience of the web’. So as well as putting up the
usual banners, Lloyds has become the first sponsor of My Reminder - a
service that can be customised to remind users of birthdays and other
special dates. It will also sponsor the Excite Planner online diary.
Excite Europe vice-president and managing director Evan Rudowski
commented: ’Financial information is one of the most popular services on
the web. This deal gives users access to financial services from one of
the market’s strongest brands.’
Ford Ennals, Lloyds TSB’s director of group marketing, said the deal
reflected the increasing relevance of the net and demonstrated the
bank’s intention to ’be wherever our customers are’.
’The internet winners will be organisations whose web offerings add
value to customers’ lives,’ Ennals added.