Excite UK and Lloyds TSB, the UK's largest high street bank, have signed a one-year sponsorship deal. The deal gives Lloyds high-profile visibility on the search engine portal's start pages, well as other branding opportunities on excite.co.uk.
The agreement, which was brokered by the interactive arm of Zenith Media,- Zenith Interactive Solutions, gives Lloyds TSB significant branding opportunities on Excite's start page, which can be fully personalised.
Ford Ennals, Lloyds TSB's director of group marketing, said, "This co-operation between Lloyds TSB and Excite UK reflects the increasing relevance of the Internet and demonstrates our intent to be wherever our customers and potential customers are."
According to Damian Blackden, managing partner, "We chose Excite because of its credibility as one of the most innovative and progressive large-scale personal portals."