In the print ad, the bank details the number of ways it is helping customers in affected areas such as Cumbria.
For insurance customers, Lloyds TSB said it will make emergency payments and help them to secure temporary accommodation. A dedicated personal claims consultant will also visit the customer's home, and provide access to preferred buildings and restoration experts.
Business customers can make ‘reasonable requests' for short-term finance, while personal banking customers can request an emergency increase in overdraft or credit card limits.
Lloyds Banking Group group marketing director Nigel Gilbert recently announced plans to step down from his role at the end of the year.