Lloydspharmacy in agency search

Celesio, the German pharmaceutical company, is looking for an ad agency to support the expansion of its UK Lloydspharmacy brand across Europe.

Lloydspharmacy: the appointed shop will help introduce the brand to more European countries
Lloydspharmacy: the appointed shop will help introduce the brand to more European countries

The company confirmed to Campaign that it will rebrand four of its five other pharmacy chains in Europe as Lloyds-pharmacy before the end of the year. Celesio has not appointed a Europe-wide agency before.

The pitch process is in its early stages and is being managed through the company’s head office in Stuttgart.

Lloydspharmacy has previously worked with McCann Birmingham on its creative work. In 2010, it appointed Feather Brooksbank, now part of Carat, to its mediaaccount, which is unaffected by the latest review.

A spokesman for Celesio said: "Celesio is currently pitching for a new agency of record. At the current time, we are unable to comment any further."

Lloydspharmacy was bought by Celesio in 1997. It operates a prescription service and stocks medicines,toiletries and electric health equipment such as blood-pressure monitors.

The chain launched its first TV campaign in 2001 in a bid to take on the market leader, Boots. It was created byMustoe Merriman Levy, with media buying by Starcom Motive.

Celesio owns 2,200 pharmacies and around 140 wholesale branches worldwide. It operates in 15 countries in Europe.

The company entered Brazil in 2011 by acquiring a 60 per cent stake of the speciality pharmaceutical distributor Oncoprod Group.

In 2012, Celesio reported a pre-tax profit of e214.7 million (£186.9 million).