LMUK hands Nectar customer project to Redwood

LONDON - Loyalty Management UK has awarded Redwood the contract to publish its Points Update Mailing to Nectar cardholders.

Redwood beat John Brown Citrus Publishing and Spafax to the business following a competitive pitch.

The appointment of a customer magazine publisher to handle this part of LMUK's customer communications marks a change in strategy for the loyalty group. The mailing was produced by its direct marketing agency, Harrison Troughton Wunderman.

The quarterly mailing tells Nectar cardholders about the products for which they can exchange their Nectar points.

Richard Campbell, the marketing director at LMUK, said: "We wanted to inject new ideas and a free editorial approach and this is something Redwood showed to us."

Redwood's first issue will come out in February.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content