Lobbyists step up tirade against ads

The advertising industry hit back this week at demands for further restrictions to advertising freedom from teachers and a high-profile think tank.

The National Union of Teachers called on the Government to set up a commission with a view to extend restrictions on TV advertising aimed at children. It also called for new restrictions on sponsorship, mobile phone messaging and celebrity endorsement.

Meanwhile, the Institute for Public Policy Research is pushing for tobacco-style health warnings on ads for air travel, holidays that include flights, and at airports. It claims this would make people think more about the impact their flying has on the environment.

However, Peta Buscombe, the Advertising Association's chief executive, claimed this wouldn't achieve anything.

- Many leading figures have signed up to Campaign's online petition calling on the Government to resist more restrictions on advertising. Add your name via brandrepublic.com/campaign.