Location scout features in Land Rover ad by RKCR/Y&R

LONDON - It's all about location, location, location for Land Rover in its new global integrated campaign to promote the Discovery 3 vehicle.

The 60-second TV ad, created by RKCR/Y&R, features a fictional Hollywood film location scout, Patrick Ranahan, on his quest to find the perfect shot of a desert cactus.

The demanding task means he has to cover an array of tough terrain in his Discovery 3, highlighting the vehicle's driveability in all conditions.

The campaign is supported by a digital site, where viewers can assist Patrick in finding the ultimate location by navigating the Land Rover themselves.


Land Rover
Project Name
Discovery 3
Brief in a line
Continue the ‘Trusted by Experts' campaign to position the Land Rover Discovery as the most capable, authentic 4x4 in market
Rob Furio
Advertising Agency
RKCR/Y&R and Wunderman
Creative Director
Mark Roalfe (RKCR/Y&R) [& Sav Evangelou (Wunderman)]
Adrian Lim
Art Director
Steve Williams
Jason Lonsdale
Business Director
Chris Hunton
Agency Producer
Jason Ayers
Media Company
Media Planner
Ed Fall
Production Company
Epoch Films
Stacey Wall
Lisa Gunn @ Whitehouse
Rob Godbold
Audio post-production
Media Exposure
TV: 60s & 30s
Cinema: 60s Cinema (in Australia, possibly in UK later in year)



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