The 60-second TV ad, created by RKCR/Y&R, features a fictional Hollywood film location scout, Patrick Ranahan, on his quest to find the perfect shot of a desert cactus.
The demanding task means he has to cover an array of tough terrain in his Discovery 3, highlighting the vehicle's driveability in all conditions.
The campaign is supported by a digital site, where viewers can assist Patrick in finding the ultimate location by navigating the Land Rover themselves.
Brief in a line
Continue the ‘Trusted by Experts' campaign to position the Land Rover Discovery as the most capable, authentic 4x4 in market
RKCR/Y&R and Wunderman
Mark Roalfe (RKCR/Y&R) [& Sav Evangelou (Wunderman)]
Lisa Gunn @ Whitehouse
TV: 60s & 30s
Cinema: 60s Cinema (in Australia, possibly in UK later in year)