LOCOG seeks creative agency for mascot brief

LONDON - Olympic organisers are on the hunt for a creative agency to design the official mascot for the London 2012 Games.

London 2012...search for agency to design mascot
London 2012...search for agency to design mascot

The London Organising Committee of the Olympic and Paralympic Games (LOCOG) will brief the successful agency to create a character that reflects the Games' ‘Best of British' ideal.

It is set to be used on clothing, in film and animation, on gaming and digital platforms as well as in a physical form.

The agency will also be expected to develop a full marketing and communications plan to support the launch of the mascot.

A  separate mascot will be created for the Paralympic Games, which begins on the 29 August, three weeks after the Olympic Games close.

Chris Townsend, commercial director of LOCOG, said: "They (mascots) help set the tone for the Games and we're very excited about kicking this process off.

"Fun and games aside, the mascot programme will be a key component of our licensing plan and will be a strong revenue driver as we seek to raise the £2 billion required to stage a Games in 2012."