Logie Bradshaw Media has won the contract to sell the advertising
for The Right Angle magazine, an architectural and consumer title,
published by The House of No.
The Right Angle is hoping to become the UK’s leading consumer magazine
covering interiors, architecture and design within five years.
The magazine, which launched in 1998, is published six times a year and
has a circulation of 20,000. However, Logie Bradshaw claims there are
more than 11 readers per copy in Royal Institute of British
Architect-registered practices, all 3,000 of which receive a free copy,
boosting total readership to around 45,000. The House of No hopes to
raise this figure with a year-long ad campaign, starting in the new year
and running in arthouse cinemas.
’We are interested in attracting ads for products that fit into the
design category’, said Tony Logie, joint managing director of Logie
He will head a sales team of three for The Right Angle, which is up
against Design Week, Blueprint, World of Interiors and Wallpaper.
Logie Bradshaw sells advertising space for a raft of titles, including
V&A Magazine, British Aerospace’s Lifestyle, and Oxford Today, an alumni
magazine with a circulation of 130,000.