London 2012 signs Ticketmaster as sponsor

LONDON - LOCOG has appointed Ticketmaster as the ticketing-services provider for the London 2012 Olympic Games and made ot a Tier Three sponsor.

London 2012
London 2012

LOCOG and Ticketmaster will collaborate on the formation of a ticketing strategy and set-up of a ticket sales process. Tickets for the Olympic Games and Paralympic Games go on sale in 2011.

‘We're thrilled to be welcoming Ticketmaster onboard - this is a crucial appointment, following a rigorous tendering process,' said LOCOG commercial director, Chris Townsend.

'When tickets go on sale in 2011, we'll need a reliable solution and a team of world-class ticketing experts in place, ensuring we manage demand and deliver a first-class customer service.

Former Eurostar marketing chief Greg Nugent recently rejoined London 2012 as interim marketing director. Nugent takes over from Amanda Jennings, who has gone on maternity leave.