London agencies flood Cannes film prize shortlist

CANNES - In a rousing comeback, the UK has racked up 80 mentions on the Film Lions shortlist, released in Cannes this afternoon.

Gorilla...favourite for Cannes film grand prix
Gorilla...favourite for Cannes film grand prix

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The entries in with a chance of scooping a Lion are shared between 25 UK agencies, including two regional outfits - McCann Erickson Manchester and Bristol-based Aardman Animations.

As expected, Fallon is heavily represented, with campaigns for a span of brands including Cadbury's Dairy Milk, Skoda, Sony Cybershot, Sony Walkman and Sony Bravia and Orange.

The other UK agencies shortlisted are: Ogilvy; Publicis; The Red Brick Road, Abbott Mead Vickers BBDO; Beattie McGuinness Bungay; JWT; Bartle Bogle Hegarty; DDB; Nitro; Wieden & Kennedy; TBWA; Lowe; McCann Erickson; McCann Erickson Manchester; M&C Saatchi; Rainey Kelly Campbell Roalfe/Y&R; WCRS; Saatchi & Saatchi; Euro RSCG; 4 Creative; Mother; CHI & Partners; Shop; Leo Burnett and The Rumpus Room.

TBWA/Chiat/Day New York's Touch campaign is tipped to slug it out with Fallon London's Gorilla for the Grand Prix.