More than 100 global food and drink brands – including the likes of Southern Comfort, Tia Maria, Campari and Fever-Tree, flocked to London Cocktail Week from 3-9 October and Manchester Food and Drink Festival, which ran for 11 days from 29 September.
But how fruitful is each event for the brands involved? Our Eventographic compares each festival in terms of size and footfall, and shows the sampling success of some of the top brands that took part. Click the Eventographic below to enlarge.
More: Greg Saunders of agency White Label reviews the big trends and experiential efforts of the major alcohol brands at this year's London Cocktail Week in his blog here.
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