London Dungeon sorry for morbid Valentine's Day jokes

The London Dungeon has apologised for a "dark" Valentine's Day campaign on social media that joked about dead prostitutes and murderers.

London Dungeon has deleted its jokey tweets about murder, prostitutes and STDs
London Dungeon has deleted its jokey tweets about murder, prostitutes and STDs

Yesterday the Merlin Entertainments attraction posted a series of tweets in the style of the "Parental Advisory" logo used to warn users about violent or pornographic content.

The risqué tweets, which used the hashtag #ValentinesDay, included a joke about dead prostitutes, Jack the Ripper, and sexually transmitted disease.

The posts provoked several complaints by Twitter users who saw the ads. This prompted London Dungeon to delete the offending tweets and post an apology message today.

A London Dungeon spokeswoman told Campaign the ads had been created in-house.

She said: "We apologise that our social posts caused offence. Our ‘Dark Valentine’ campaign was a range of posts aimed to highlight the darker side of history and create debate and conversation.

"As a brand we strive to entertain our guests so they can enjoy the London Dungeon experience – both in our attraction and on social media. However on this occasion we recognise that some of the topics many felt were inappropriate and therefore we apologise for any offence caused.

"Our brand tone of voice tends to divide audiences, however we recognise that we’ve upset some people and for that we’re very sorry."

Become a member of Campaign from just £77 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content