London Fashion Week to stream live shows on digital outdoor screens

London Fashion Week designer shows will be shown on outdoor screens for the first time this year.

London Fashion Week: Ocean screens will stream live shows for first time
London Fashion Week: Ocean screens will stream live shows for first time

Exclusive footage from the shows of designers will be screen across 60 out of home sites on Ocean Outdoor and signature digital screens.

Today a campaign will launch to promote the countdown to London Fashion Week, which begins on Friday, 19 February, planned by the British Fashioin Council, Ocean and Bartle Bogle Hegarty, LFW’s ad agency. 

Content will include live streams from six catwalk shows, sponsored by Maybelline New York, the beauty sponsor for London Fashion Week. This element of the campaign is created by McCann Erickson and Kinetic, with media planning and buying by Maxus. 

The digital screens will in four locations in London, as well as in Birmingham, Bristol, Edinburgh, Glasgow, Leeds, Liverpool, Manchester and Newcastle.

Tim Bleakley, the chief executive of Ocean Outdoor, said: "Our partnership with the British Fashion Council builds on previous innovations which allowed us to present the UK's first shoppable billboard in association with Twitter and Top Shop and broadcast the AW15 Hunter Original London Fashion Week show across The Grid.

"This new venture amplifies the attention afforded by London Fashion Week, allowing designers and brands to reach significantly wider audiences across the Ocean portfolio."