London freesheets up as Standard hit again

LONDON - News International is extending the gap between its evening freesheet thelondonpaper and Associated Newspaper's London Lite by adding 12% to its circulation during November.

According to the Audit Bureau of Circulation's monthly newspaper figures today, thelondonpaper distributed an average of 425,508 copies daily, up from 377,525 in October.

This compared with a circulation of 395,048 copies a day for London Lite -- still an impressive increase of 6% on October's figure of 372,580.

But rising freesheet circulations continued to hit Associated's London afternoon paid-for newspaper, the London Evening Standard. Its average daily circulation in November dropped by 3.4% to 272,448 copies a day. In June of this year the paper was selling 309,908, having since lost 37,460 readers.

The Metro, which has regional editions in areas including London, Brighton, Scotland, Merseyside, the North West and the Midlands, generally enjoyed rising circulations. The South Wales edition was one of the few editions to see a fall, dropping 2.5% to 28,445 copies a day.

In Ireland, Independent News & Media freesheet Herald AM saw its circulation rise by 4.5% to 63,376 copies a day. Its rival, Metro Ireland, is gaining ground, adding 9.1% to its circulation, giving away 60,930 papers daily.

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