London internet use outstrips rest of the UK, advertisers told

Dotcom advertising has more than twice the chance of reaching online consumers in London and the South East than it does anywhere else in the UK, according to new research.

Dotcom advertising has more than twice the chance of reaching

online consumers in London and the South East than it does anywhere else

in the UK, according to new research.



Internet Access, which is published by Continental Research, reveals

that the LWT/Carlton TV region represents 29 per cent of all home

internet users and only 21 per cent of the UK population. This is double

the concentration of net users compared with the next nearest TV

region.



The research found that those online users were most interested in

music-related activities, online banking and supermarket shopping.



The next TV regions behind LWT/Carlton in terms of internet use are

Granada and Yorkshire, which tie with 12 per cent of UK home users.



Around 40 per cent of the 7.7 million homes connected to the internet in

the UK - an overall increase of 500,000 since January - are in the AB

social group.



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