Dotcom advertising has more than twice the chance of reaching
online consumers in London and the South East than it does anywhere else
in the UK, according to new research.
Internet Access, which is published by Continental Research, reveals
that the LWT/Carlton TV region represents 29 per cent of all home
internet users and only 21 per cent of the UK population. This is double
the concentration of net users compared with the next nearest TV
The research found that those online users were most interested in
music-related activities, online banking and supermarket shopping.
The next TV regions behind LWT/Carlton in terms of internet use are
Granada and Yorkshire, which tie with 12 per cent of UK home users.
Around 40 per cent of the 7.7 million homes connected to the internet in
the UK - an overall increase of 500,000 since January - are in the AB