London launches viral campaign for inclusion in England's 2018 World Cup bid

LONDON - London United, an alliance of key stakeholders co-ordinating London's submission for inclusion in The FA's England 2018 FIFA World Cup bid, has launched its first marketing activity.

England 2018: social media campaign launched
England 2018: social media campaign launched

The body, which includes the Mayor of London's office, Visit London and London football clubs such as Arsenal and Chelsea FC, is rolling out an online campaign.

‘Park Life', by film maker New Moon, aims to showcase how football lies at the heart of the capital and all its communities.

A key component of London's bid for maximum inclusion, should England host the 2018 World Cup, is the prevalance of green spaces in the capital, as well as its range of stadia.

The campaign is backed by London-based England internationals John Terry, Ashley Cole, Peter Crouch and Carlton Cole, who recount their experiences playing park football in the capital.

‘You hear so much about young people and children not having that much to do where they live or the facilities to do things, so parks and areas like this are important to have,' said West Ham United striker Carlton Cole.

For more, read Ed Kemp on Sports Marketing.