London Stock Exchange starts hunt for creative agency

LONDON - The London Stock Exchange has launched a search for an above-the-line agency to join its communications roster.

The financial institution has approached a number of London shops to pitch for the creative and strategic portion of its advertising account.

 

In its brief to agencies, the LSE said it was looking to revise its roster by the autumn, and that it was seeking a creative agency to work on a press and online campaign which would cover its four core business areas: equity markets, trading services, market information and derivatives.

 

The LSE's creative account is held by Masius, the Publicis Groupe-owned corporate and financial agency, which won the account in 2001. It is understood to have been invited to repitch for the business.

 

The roster review comes a year after the LSE shook up its internal marketing team and pledged to make efficiency savings of £7 million in the 2007 financial year.

 

Under the changes, the role of director of communications, which was held by Paul Kafka, was axed and the organisation's regulatory, marketing and media relations team was split into three.

 A spokesman for the LSE declined to comment..