Created by The Brooklyn Brothers, the campaign centres on a film narrated by spoken word poet L.A. Salami. The spot shows cultural events being projected onto the city’s hotspots, including the Tate Modern, Barbican, Whitechapel Gallery and the Tower of London.
The idea is to showcase the city’s mood and history, and ties in with London mayor Sadiq Khan’s #LondonIsOpen campaign, launched last month.
The ad was directed by Joe Connor through Chief. The film will run on the Visit London website and is supported by PR, social and digital.
Chris Gottlieb, chief marketing and communications officer at London & Partners, said: "The autumn season is about promoting the unmissable cultural events taking place in the coming months and we wanted the film to represent London’s diverse cultural offering.
"We used a range of iconic buildings to ensure inclusivity and accessibility amongst a wide audience at home and abroad."