Lorca re-emerges as ZenithOptimedia Iberia chief

LONDON - Sergio Lorca, the former chief operating officer of Initiative in Europe, has resurfaced in a new role as chief executive of ZenithOptimedia Iberia.

In addition to taking responsibility for Spain and Portugal, Lorca has been handed the role of chief executive for ZenithOptimedia Latin America.

Lorca will be based in Madrid. He left Initiative in 2004 to return to Spain, having been based in London.

Meanwhile, Publicis Media Groupe, the parent of Starcom and ZenithOptimedia, has appointed Jose-Maria Casero as chairman in Iberia. He will lead the ZenithOptimedia and Starcom agencies as well as developing diversified services.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.


Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content