L'Oreal calls pitch for Keratase haircare task

LONDON - L'Oreal is seeking a direct shop to handle communications for its women's haircare product, Kerastase Paris.

A pitch process is under way to find an agency to produce a range of direct materials including direct mail, leaflets and online marketing. The agency will also be briefed to create a campaign that will break in September.

L'Oreal is handling the review in-house. A spokesman said the company had sounded out agencies, but would not confirm that a  pitch was taking place.

The 42-year-old Kerastase Paris brand is sold in 1300 hair salons across the UK, including Charles Worthington. It is part of L'Oreal's professional haircare range, which also includes L'Oreal Professional Paris, Redken 5th Avenue NYC and Matrix.

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