A pitch process is under way to find an agency to produce a range of direct materials including direct mail, leaflets and online marketing. The agency will also be briefed to create a campaign that will break in September.
L'Oreal is handling the review in-house. A spokesman said the company had sounded out agencies, but would not confirm that a pitch was taking place.
The 42-year-old Kerastase Paris brand is sold in 1300 hair salons across the UK, including Charles Worthington. It is part of L'Oreal's professional haircare range, which also includes L'Oreal Professional Paris, Redken 5th Avenue NYC and Matrix.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.