L'Oréal Paris "French lessons with Helen" by McCann London

Helen Mirren returns in a new L'Oréal Paris campaign by McCann London that continues to challenge attitudes towards older women.

The actress gives her take on a French lesson, in which she reminds British women they are a lot more "au-fait" with the language than they might think. In another spot, she encourages women to "reveal a little more" in defiance of cultural expectations to cover up after a certain age. 

The campaign promotes the new Age Perfect Face, Neck & Décolleté skincare line. It will run across TV, social media, online, print and outdoor, including ads at Piccadilly Circus in London.