L'Oréal Paris and The Prince's Trust "All worth it" by McCann London

Helen Mirren fronts a new three-year programme from L'Oréal Paris and youth charity The Prince's Trust.

Created by McCann London, the "All worth it" campaign aims to transform self-doubt into self worth. Fifteen ambassadors including Mirren, Katie Piper, Marcus Butler and Louisa Johnson will share their personal stories about being affected by self-doubt, while The Prince’s Trust will run a confidence training programme addressing issues such as body language and relationships. In addition to ambassador films, the campaign will be supported by social media, national press and outdoor activity, including a spot at the Piccadilly Circus billboard site.