Lotto "please not them - Vinnie Jones" by Abbott Mead Vickers BBDO

Vinnie Jones, the actor and former footballer, is the latest in the parade of celebrities to send themselves up in a Lotto ad.

Abbott Mead Vickers BBDO created the spot, in which Jones reveals his plans to launch an "Agro-Tron" – an energy-producing machine that runs on rage – if only he could land a lottery win. Katie Price, Laurence Llewelyn-Bowen, Piers Morgan and Noel Edmonds have appeared in previous ads. The spot, which will break during The X Factor on ITV on Sunday, was written by Clark Edwards and Tim Riley, art directed by Jeremy Tribe, and directed by Jeff Low through Biscuit Filmworks. 

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE