Lotto "Who wins if you win" by AMV BBDO

Lotto has been asking the public what they would buy their loved ones if they won the draw.

The TV spot asks, "If you won on Lotto, what would you get your kids?" while the first radio version asks, "what would get your mum?"

Answers included a quad bike, a recording studio and a "top of the range tractor".

All the people in the ads were street casted.

The ads run from Monday 5 June.

Credits

Head of draw based games
Lotto marketing manager
Lotto brand manager
Agency
Creative director
Creative
Agency planner
Agency project manager
Agency producer
Media
TV production company
2AM
TV director
Radio production company

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