KFC’s ‘Bouquet de Poulet’
The fast-food chain is telling the nation’s romantics to forgo a bouquet of red roses and spice up traditions with a "Bouquet de Poulet", which includes hot wings, popcorn chicken and tender fillets – all presented in the ever-romantic KFC bucket.
Lush’s suggestive bath bombs
The bath-products retailer is launching a Valentine’s Day collection, including bath bombs, bubble bars and massage bars, all inspired by contemporary love. The naughty collection features products shaped as peaches, bananas and aubergines and perhaps provide the perfect way to say "I love you" for emoji-using millennials.
Pret spreads love to Monzo customers
Pret is teaming up with Monzo to spread Valentine’s Day love. Customers who make a purchase at Pret using their Monzo card will be treated to a free Love Bar flapjack, while stocks last.
CoppaFeel!, meanwhile, spreads boob love
Breast cancer awareness charity CoppaFeel! is surprising its community with Valentine’s Day cards and "feeling myself" stickers to remind women and men to feel themselves – in all senses. The charity is also asking people to sign up to its free monthly boob check text reminder service by sending BOOBS to 70300.
Papa John's makes heart-shaped pizza
For couples – or single people – looking to celebrate the day at home, the takeaway brand is treating customers to a tasty display of affection with heart-shaped pizzas available for delivery.
Land Rover 'Adventurous love'
Everywhere you look in mid-February, there are Valentine’s Day cards proclaiming love for boyfriends, girlfriends, wives and husbands. So Land Rover is sending out a message celebrating the love of adventure with this ad by Spark44.
Frankie & Benny's screens romcom classics
The restaurant chain will be screening romcoms at selected locations to celebrate the day, including classics When Harry Met Sally and Lady and The Tramp. To launch the initiative, the chain has released a series of photos recreating iconic romantic film food moments.
Moonpig ‘Love bigger’
Moonpig’s TV campaign shows how its giant Valentine’s cards are the best way to tell someone how much you love them. The ad, by Quiet Storm, shows a young man on a bus holding a huge pink heart, which is revealed to be a Moonpig Valentine’s Day card and a metaphor for the giant-sized love he has for his girlfriend.
TGI Fridays ‘Together table’
TGI Fridays is celebrating the day with the world’s first electric-powered table for couples. In an attempt to tackle Brits not knowing if someone fancies them on a date, the table allows the two diners to decide just how close (or far apart) they want to sit.
Morrisons' rainbow roses
In a nod to the pride flag, Morrisons is selling roses that are dyed so that each petal displays a different colour, highlighting that Valentine’s Day is an inclusive celebration of love.
A share of the sales is going to the Albert Kennedy Trust, a charity that provides safe homes and support to young people who identify as lesbian, gay, bisexual or transexual.
Aunt Bessie’s heart-shaped Yorkshire puddings
What’s a Valentine's roast dinner without some heart-shaped Yorkshires? The brand is offering consumers more to love with larger-than-usual versions of the roast dinner staple to mark the occasion.
Poundland's gift of nothing
Discount retailer Poundland is packaging nothing for Valentine’s Day. Quite literally. The heart-shaped package with nothing in it, priced at £1, is already drawing criticism from campaign groups such as Friends of the Earth for its wasteful use of plastic.
Ben & Jerry’s Love Is…
Ever wondered what love tastes like? The ice-cream brand is selling a Valentine’s Day tub dubbed Love is… with indulgent ingredients such as brown sugar and salted caramel "cups".
Lida's inclusive cards
The CRM agency has created cards with one-liners including "I’m so into EU". Proceeds from the sale of the cards – which are designed to suit any gender or sexual orientation – will go to creative empowerment charity Create Arts.
Marks & Spencer's Love Sausage
M&S has jumped on the heart-shaped-edible-treats bandwagon with the intriguingly named Love Sausage. Whether the pun was intended or not, Twitter users were quick to react to the brand’s "Are you ready for our Love Sausage?" tweet.
Oppo has #GoodTemptation
The ice-cream brand has launched an online campaign in partnership with Ann Summers for customers to immerse themselves into the world of good temptation in the kitchen… and the bedroom. As a nod to its #GoodTemptation motto, customers can buy a "spooning kit", complete with a tub of ice-cream, spoon and bullet vibrator, on its website and via social media.
Kraken gets 'Rumantic'
Kraken Rum is launching a bike-delivery service on Valentine’s Day. Kraken Black Spiced Rum is hitting the road to the homes of the most loyal Kraken followers with a gift to remember: a limited-edition Rumantics gift box that will feature rare black diamonds, roses and the ingredients to create a Kraken cocktail.
Airtasker celebrates #AirLove
Airtasker will be helping London and Manchester residents get in the gift-giving mood by shipping Doisy & Dam chocolate straight to people’s doors for free on Valentine’s Day. Chocolate lovers will be able to request the sweet treat on the AirLove campaign page while stock lasts.
Three still reckons #PhonesAreGood
Three is continuing its #PhonesAreGood campaign with an ode to the ones we love most – our phones. The ads, by Wieden & Kennedy London, use smart technology to scan online conversations and reactions to Valentine’s Day, using it to show relevant content based on the sentiment, while out-of-home executions appear in places where people are using their mobiles, including toilets.
Refuge's latest reversible poem
For some, Valentine’s Day isn't the romantic day that Hollywood movies make it out to be. Refuge has published a reversible poem created by McCann Bristol to highlight domestic violence. Read one way, the poem tells the story of a whirlwind romance. When read in reverse, it depicts the insidious nature of domestic abuse.
Revolut asks: 'You OK, hun?'
Although marketing has been crowned the most romantic office profession, according to a study by OnBuy.com, it seems not everyone in adland got it right this Valentine’s Day.
Revolut has once again come under fire, this time for an out-of-home ad that appears to poke fun at its single customers. The challenger bank’s Valentine’s Day-inspired ad reads: "To the 12,750 people who ordered a single takeaway on Valentine's day, You OK, hun?"
People even took to the Advertising Standards Authority to complain about the single-shaming ad, but the ASA decided that it doesn’t breach its codes.