Love designs packaging for Nando's crisps launch

LONDON - Manchester-based creative agency Love has designed the packaging for Nando's first crisps range.

The design, created by Love's copywriter Simon Griffin and creative head Adam Rix, is meant to reflect both the "premium" product and the "unique personality" of the Nando's brand.

Nando's is launching three varieties of hand-cooked crisps in 150g large sharing bags, which will initially be sold in around 300 Tesco stores.

The flavours, Hot Peri Peri, Peri Peri Chicken and Smokey BBQ Peri Peri, all include African Bird's Eye Chilli Peri Peri but with different intensities from medium to hot.

Charlotte Dewhurst, Nando's grocery product manager, said: "Our best-selling Peri-Peri sauces and marinades already allow consumers to enjoy the Nando's experience at home, and now the launch of chips means that consumers have even more opportunities to bring some Peri-Peri into their life.

"Love has provided us with a great packaging solution, which will set us apart from our competitors in this area."

 

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