Overnight figures show that the show was the highest rating show at 9pm on TV yesterday, peaking with 3.4 million viewers, and taking a 16.4% share of the total audience. A peak of 480,000 people also watched the simulcast live on ITV Hub, the on-demand platform.
Last night’s show also attracted more people than the Love Island finale in 2017, which had 2.6 million viewers, and a 12.5% share.
The launch episode last year was watched by 1.3 million people, with a share of 6.5%. Series two launched with 825,000 viewers and a 4.4% share.
After the success of the show last year ITV has launched a breakfast podcast called Love Island – The Morning After presented by Arielle Free and Kem Cetinay, the winners of last year’s show.
It is sponsored by Kellogg’s Corn Flakes following a partnership with Carat’s content and entertainment arm The Story Lab and ITV.