Love releases ad for Sony PlayStation Network

LONDON - Sony has created a new corporate ad for its online gaming service Sony PlayStation Network.

PlayStation...Love created corporate spot
PlayStation...Love created corporate spot


The ad, created and produced by The Love Commercial Production Company,  features a boy playing on his console when the room comes to life with a range of animation.

This includes faces, trees, scribbles and doodles. It is designed to showcase the wider communities that PlayStation connects a player to.

The 60-second spot was directed by Terry Hall and art-directed by Julian Nagel. It will play at a number of events globally including trade fairs.

Credits

Client: Sony Playstation
Title: Drawing Room
Agency: love, London
Production Company: love, London
Director: Terry Hall
Producer: Lesley Queen
DP: Kasper Tuxen
Art Director: Julian Nagel
Editor: Paul Hardcastle
Post Production: Lime
Colourist: Steffan Perry @ Framestore CFC