Love2shop "Gift-typing" by TBWA\MCR

Online gifting platform Love2shop is launching a radio and social media campaign by TBWA\MCR.

From Monday (22 November), paid social ads will tell the "harrowing" stories of three people who face gift-typing – receiving novelty presents related to that one thing they are known for. The radio spots follow the same theme.

The online films were directed by Kyle Shephard through Chief Productions and Sting Films. The work was written by Glenn Scholefield and art directed by Gary Fawcett and Scholefield at TBWA\MCR.


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