LoveFilm launches on Sony network media player

LoveFilm, the film subscription company, has extended its partnership with Sony, allowing members to access the site using the Sony network media player.

Simon Morris: Lovefilm's chief marketing officer
Simon Morris: Lovefilm's chief marketing officer

The Sony network media player (Sony SMP-N100) already allows users to wirelessly stream films, TV episodes, videos and music from Netflix, YouTube, Pandora and Hulu Plus.

Last year LoveFilm launched on PlayStation 3 (PS3T) and Bravia’s Internet Video Service on Sony TVs.

Simon Morris, chief marketing officer, LoveFilm, said: "Our aim is to be on as many internet-connected devices as possible, giving our members the opportunity to access our offering exactly when and how they want it."

Separately, the Advertising Standards Authority (ASA) has banned a Lovefilm ad, created by The Creative Partnership, which promotes a two-week free trial, after a viewer complained he had been charged to watch a film online during the offer period.