Lowe acquires marketing group

- Lowe Lintas has bought the independent UK marketing and communications group Broadway for an undisclosed sum. The agency will continue to operate under its existing management, and be renamed Lowe Broadway.

- Lowe Lintas has bought the independent UK marketing and communications group Broadway for an undisclosed sum. The agency will continue to operate under its existing management, and be renamed Lowe Broadway.

The move is part of Lowe's current strategy to cement relationships with a wider spectrum of specialist marketing service partners



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