Lowe Direct to handle free2look.com brief

Lowe Direct has been appointed to handle the pounds 3.5 million launch of free2look.com, a new website backed by Thomson Intermedia.

Lowe Direct has been appointed to handle the pounds 3.5 million

launch of free2look.com, a new website backed by Thomson Intermedia.



Free2look enables users to access all existing retail advertising in UK

newspapers, magazines and other media, both on- and offline. It claims

to offer ’the inside track on high-street shopping’.



The site aims to give consumers an in-depth view of all advertised

products and services so that they can check which companies offer the

best deals on specific products.



Sarah-Jane Thomson, the managing director of free-2look, said: ’Lowe

Direct has worked with us through the development stage so we know the

chemistry is right. Our first task is to carve a place among the

shopping sites. Our product will be far more comprehensive than many of

our competitors.’



The new campaign is expected to launch at the end of the month across a

variety of media, including TV, outdoor, press, radio and online.



Ian Taylor, the managing partner of Lowe Direct, said: ’Free2look has

the infrastructure and resources to make it a genuinely useful tool for

consumers. Our priority is to get the name into the marketplace and to

recruit users effectively.’



Consumers can search the site on the basis of specific products - such

as a blue kettle or a microwave oven of a certain wattage - as well as

on the basis of publications. Free2look will also help consumers to

think of gift ideas and find the best deals on individual items.



Media buying on the account has yet to be decided.



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