: The Lowe Group has announced an equity partnership with Miller/Huber Relationship Marketing.
The San Francisco-based shop will maintain its status as a standalone agency under its existing name and management. It specialises in online advertising, website design, media buying and promotional planning.
Miller/Huber's major clients include Netscape Communications, British Airways, BMC Software, Levi Strauss & Co, Allbusiness.com and Sun Microsystems. Its capitalised billings top $135 million. The agency was recently voted Agency of the Year by Adweek's MC magazine.
Frank Lowe, founder, chairman and CEO of the Lowe Group, commented: "We're pleased to be able to offer Miller/Huber's specialist expertise to more of our clients. It is an innovative agency, based in a city that is playing an important role in shaping communications".
Floyd Miller, president of Miller/Huber, added: "The Lowe partnership gives us the opportunity to expand our critical capabilities that are increasingly in demand - particularly in the digital and analytics areas".