- Lowe Howard-Spink was confirmed this week as having landed two major accounts totalling £16 million in billings: the £3 million Independent newspaper business and the £13 million account of the furniture retailer, Courts.
Lowes scooped the Independent following a pitch against Grey, Arc Advertising, Walsh Trott Chick Smith and Griffin Bacal. At present there are no plans for a media review, with the account remaining with Zenith Media.
The Independent's managing director Brendan Hopkins said: "Lowes addressed all of the issues. It identified how unique the Independent reader is and how much currency there is, and underlined the position we announced when we bought the newspaper eight weeks ago".
Paul Hammersley, Lowes managing director, said: "There is huge latent good will towards the paper and the challenge is to deliver a newspaper that lives up to that."
Hopkins said that no decision had been taken on whether the advertising would address the Independent and the Independent on Sunday as separate entities, or if they would be treated as a seven day operation.
Lowes' widely anticipated appointment on Courts followed a pitch against the incumbent CDP, Bates Dorland and RPM3 two weeks ago. Courts called the pitch in March amid speculation that the retailer was to drop its two year old ad campaign starring the entertainer Bruce Forsyth.