Lowe Hunt & Partners appointed to Smirnoff

- Lowe Hunt & Partners has been appointed by United Distillers Australia to handle the advertising account for Smirnoff Vodka.

- Lowe Hunt & Partners has been appointed by United Distillers Australia to handle the advertising account for Smirnoff Vodka.

Billings for the Smirnoff account, which is the first win for the joint venture launched earlier this month by Lowe & Partners Worldwide and Australian creative Lionel Hunt, were not disclosed.

United Distillers and Vinters is an international client of Lowe & Partners Worldwide.

According to Hunt, the chairman and creative director of the agency: "We are delighted not only because it is our first client and as such one we will always cherish, but because it is such a famous world brand with a heritage of brilliant advertising."