Lowe Lintas has produced three new TV spots for Tesco in a bid to
support the supermarket chain's upcoming wine festival.
The agency has produced three humorous ten-second ads called 'shrimp',
'cheerleader' and 'chop', which aim to promote Australian, American and
French wines respectively.
All three executions show products on Tesco shelves discussing the wines
on offer. In 'shrimp' we see two shrimps with Australian accents come to
life on the fish counter. One screams: 'Strewth! There's a great
white!', to which the second responds: 'Where?' 'Over there, next to the
great reds,' the first shrimp chuckles as the camera switches to a row
of Australian wines.
For US wines we see a row of shampoos transform into cheerleaders as
they root for the American wines that are squaring up to each other
mimicking two NFL football teams on the field. In 'chop', two drumsticks
strike up a drum roll as a bottle of French red exclaims: 'Oh no! We are
for the chop!'
The Australian wine ad was written and art directed by Richard Littler
and Zac Ellis. 'Chop' was written and art directed by Maz Schmittzehe
and Holly Budgen, and 'cheerleader' was written and art directed by Sam
Heath and Frank Ginger. Mark Waring at Tandem Films directed them.
Initiative is handling the media.
Mark Cadman, the head of account management at Lowe Lintas, said: 'The
idea is that the offers are so good they are creating a stir in
The campaign breaks this week, with Australian wine first, followed by
French wine and then American in May.