Lowe Lintas creates TV spots for Tesco's upcoming wine festival

Lowe Lintas has produced three new TV spots for Tesco in a bid to

support the supermarket chain's upcoming wine festival.



The agency has produced three humorous ten-second ads called 'shrimp',

'cheerleader' and 'chop', which aim to promote Australian, American and

French wines respectively.



All three executions show products on Tesco shelves discussing the wines

on offer. In 'shrimp' we see two shrimps with Australian accents come to

life on the fish counter. One screams: 'Strewth! There's a great

white!', to which the second responds: 'Where?' 'Over there, next to the

great reds,' the first shrimp chuckles as the camera switches to a row

of Australian wines.



For US wines we see a row of shampoos transform into cheerleaders as

they root for the American wines that are squaring up to each other

mimicking two NFL football teams on the field. In 'chop', two drumsticks

strike up a drum roll as a bottle of French red exclaims: 'Oh no! We are

for the chop!'



The Australian wine ad was written and art directed by Richard Littler

and Zac Ellis. 'Chop' was written and art directed by Maz Schmittzehe

and Holly Budgen, and 'cheerleader' was written and art directed by Sam

Heath and Frank Ginger. Mark Waring at Tandem Films directed them.

Initiative is handling the media.



Mark Cadman, the head of account management at Lowe Lintas, said: 'The

idea is that the offers are so good they are creating a stir in

store.'



The campaign breaks this week, with Australian wine first, followed by

French wine and then American in May.



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