Lowe Lintas & Partners is well-placed to pick up an additional £9 million worth of business from Vauxhall, as the car manufacturer centralises its sales, marketing and customer care divisions.
The Vauxhall restructure will involve marketing and operations director, Andy Jones, taking additional responsibility for the Network Q and Masterfit companies.
Lowe already handles most of the Vauxhall business in the UK, and is behind the current umbrella brand campaign starring Griff Rhys-Jones. But the £5 million Network Q account is held by Cogent and the £4 million Vauxhall Masterfit is handled by the Broadway Communications Group. Osprey is responsible for £6 million-worth of Vauxhall vans business.
Jones indicated that it was too early to say whether there would be a review. He said: "It's inevitable that we will want to look at our entire agency structure but we won't do that until we know what we want to communicate. We have to decide how to manage our portfolio the best and how the communications can best be produced. We have to sort out what we are doing internally before we decide what to do with our suppliers."
Last year Vauxhall spent over £80 million on advertising in the UK, but the spend this year will be lower because the manufacturer has stopped advertising on a marque by marque basis and instead has launched the umbrella Rhys-Jones campaign.
In a statement, Nick Reilly, the Vauxhall chairman, said the restructure was designed to present a "united face" to retailers and customers. He said it was about building up the Vauxhall marque and "Raising the Standard".