Tesco is looking to boost sales of its Tesco's Finest range of
products in the run-up to Christmas with a new campaign through Lowe
The 40-second execution, called "beans", is the latest installment in
the successful series of spots starring Dotty, played by Prunella
The ad opens with Kate, played by Jane Horrocks, and her husband, played
by John Gordon Sinclair, on a Christmas evening outside Dotty's
The pair, once invited inside, prepare themselves for an evening of fine
food and fine wine, if slightly less than fine company. Dotty boasts
about all the entertaining she's been doing for her friends and
neighbours, with the help of Tesco's Finest range.
However, to their disappointment, Dotty reveals that after all the
luxury food she's been eating she's decided that they should all have
something simple - baked beans on toast. The husband is so distraught
that he falls face first into his meal. The ad ends with the familiar
strapline: "Every little helps."
The ad breaks on national TV on 10 November. It was written and art
directed by Derek Apps and Tom Notman and directed and produced by David
Garfath and Fran Ratciffe from The Paul Weiland Film Company.
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