Lowe Lintas unveils Olympus posters

Lowe Lintas has unveiled a poster campaign for the Olympus digital camera, which highlights the camera's ability to pick up fine detail.

Lowe Lintas has unveiled a poster campaign for the Olympus digital camera, which highlights the camera's ability to pick up fine detail.

The double-page spread ads will launch next week in national and specialist press with a spend of pounds 400,000.

They all show a newspaper clipping laid next to an innocuous looking photograph of urban skyscapes. On closer inspection, the contents of the story are shown in the photos.

The idea is that these stories could only have been uncovered using the Olympus camera, as the quality of the photos is so high. Each ad has the strapline: '4 million pixels mean you won't miss a thing.'

One ad shows a picture of a tenement block with a story from a newspaper: 'Local photographer captures Mafia murder.' Close inspection reveals a tiny gunman shooting a hostage in one of the 48 windows.

A second shows Illinois skyscrapers, with a newspaper story: 'Congresswoman spotted taking drug money.' In the distance, two figures can be seen on a rooftop exchanging a package.

The final ad first appears to be a typical holiday snap with a couple in the foreground, but in one of the apartment windows can be seen a cry for assistance from a kidnap victim. A 'Help me' sign is pressed against the glass.

Jeremy Bowles, the deputy managing director at Lowe Lintas, said: 'Olympus has had a 25-year history of great advertising and this work continues this tradition.'

The campaign was written by Adrian Lim and art directed by Steve Williams.

The photographer was David Preutz. Media will be bought by Western.



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