Lowe Lintas wins Agency of the Year

New-business prowess, creative excellence and Lowe Lintas' ability to build on what was on paper a very difficult merger has secured it the Agency of the Year 2000 title.

New-business prowess, creative excellence and Lowe Lintas' ability to build on what was on paper a very difficult merger has secured it the Agency of the Year 2000 title.

The agency defied industry predictions that the merger of the culturally diverse Lowe Howard-Spink with Ammirati Puris Lintas would end in disaster.

Instead, it came top of the New-Business Performance League, having won Orange and Merrill Lynch/ HSBC.

High creative standards were upheld with the agency's Weetabix campaign, and it won a second consecutive Cannes Grand Prix, for Stella Artois.

The agency's planning credentials were also rewarded, with Tesco winning the Grand Prix at the IPA Effectiveness Awards.

TBWA/London was the runner-up for the third consecutive year. Fallon, Mother and Miles Calcraft Briginshaw Duffy were considered.

BBJ's spectacular recovery from an appaling 1999 made it Campaign's Media Agency of the Year.

The meteoric success of Metro made it Campaign's Medium of the Year, while Heinz takes the Advertiser of the Year title.

Skoda's advertising by Fallon is Campaign of the Year.

The breadth of directors represented by Partizan secured the company the title of Production Company of the Year, while Campaign's first New-Media Agency of the Year is i-Level.

Campaign Awards, p27.



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